Joe Rogan is known to read a few sponsored ads at the beginning of his podcast, but a video of him promoting a libido booster for men is a deepfake - and people fear this is the start of new scams and a wave of misinformation. The'eerily real' clip shows Rogan discussing the brand Alpha Grind with guest Professor Andrew D. Huberman on The Joe Rogan Experience podcast, stating the product is all over TikTok and is available for purchase on Amazon. The 28-second video does look realistic, but some segments reveal it was created by artificial intelligence - some commentary jumps instead of naturally flowing. Huberman responded to the video on Twitter, saying: 'They created a false conversation. We were talking about something very different.'

A deepfake version of Meta CEO Mark Zuckerberg thanked Congressional Democrats for their'service and inaction' on antitrust legislation. The eerie, convincing clip is the work of advocacy group Demand Progress Action, which used deepfake technology to turn an actor into Zuckerberg - who thanks Democratic leaders Nancy Pelosi and Chuck Schumer for holding up two major pieces of antitrust legislation this year. 'Over the past five years, Congress has held over 30 hearings designed to hold Big Tech accountable,' fake Zuckerberg says in the ad, which the liberal group plans to use for television ads in New York and Washington, D.C. 'Sometimes you land a punch.' 'Most of the time, it felt like playing paddy cake,' fake Zuckerberg boasts. 'So I'd like to propose a toast to Speaker of the House Nancy Pelosi and Senate Majority Leader Chuck Schumer (above),' fake Zuckerberg says, holding a glass of champagne We then see a clip of Republican Sen. Hatch asking him how he sustains a business model where users don't pay for services. A grinning Zuckerberg says: 'Senator, we run ads.' 'Either way, it looks like the most consequential action that Congress is poised to take, a bipartisan bill to prevent companies like mine from self-dealing, is about to fade away like so many efforts to rein in big tech in the past.'